Shankar Jaikishan and Their Producers

A man who hires someone to work for him is an employer. He pays him to meet his requirements. Similarly, a producer of a movie is an employer with the on screen actors and behind the seen technicians are his employees.

Movie making is a high stake gambling. A producer invests large sums of money on his project hoping that his movie would do well at the box office and he will re-coupe his investment ten-fold. Instead of the producer setting his terms, with SJ, it was they who set the terms. They were very precise with their work. Being thorough professionals, they would always deliver their product on time. Thus, they maintained long lasting association with their producers.

Seen in the picture is Jaikishan briefing producer Sevanthi Lal at the recording of a song for Sanjay Air Savera.

With Shankar Jaikishan’s high success rate, producers were confident about their movie being a hit. Therefore, they were willing to pay any amount to have SJ sign on the dotted line to ensure SJ’s outstanding music to help his movie with a successful run.

Seen in the picture is Jaikishan briefing producer Sevanthilal Shah at the recording of a song for Sanjh Aur Savera.

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